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Tips for Hiring Staff for Your Trade Show Booth

Joining trade shows is a great way of promoting your business. Trade shows or exhibitions give you a unique type of exposure. You can meet other people from the industry and exchange views, and ideas. If you are in a B2B trade, you have the benefit of meeting businesspersons who may be interested in your product or service. Choosing the right Sunshine Coast signage is important.

One of the most important aspects of setting up your exhibition display stall is the staff or the people who will be working with you. Choose your staff with care so that they can help you enhance your business. There are a few tips on how to choose staff for your stall.

Number of Persons

Try and estimate the likely traffic to your stall and hire staff accordingly. If you do not expect heavy traffic, take on just one or two people. You can call in more if you need them later. Having your staff standing around with few or no customers can give a bad image.


You must ensure that the staff you hire has complete knowledge about your product or service. Particularly if you are trying to sell a service, you have nothing physical to show so it becomes even more important that your staff has complete knowledge of the product.

Language and Fluency

Knowledge is necessary but so is language. Knowledge given in broken or incorrect language is often misconstructed and you may not get your message across correctly if your staff is not fluent in speaking.

One of the effective way to promote your company is through the use of vehicle signage, outdoor banner and other advertisement materials done on a large format printing.